E-commerce ventures are one of the hottest trends around right now. According to a recent report, the growth of e-commerce is projected to top $ 22 trillion this year. This has offered tremendous opportunities to a large number of firms and businesses. Amongst the businesses to capitalize on this boom are bakers and confectioners, who are redefining the order and delivery of cakes.
Since ancient times, cakes have played an important role in various functions and occasions including weddings, anniversaries, and birthdays. It is basically a baked flour mixture of sugar, eggs and milk that has a soft and porous texture. Initially, they were considered just modification of bread. But nowadays, cake preparation is an elaborate art in itself. Over the years, a variety of shapes have evolved, including heart-shaped cakes, themed cakes, wedding cakes etc. Traditionally, round-shaped cakes used to denote the cyclical nature of life. In ancient days, cake hoops and pans were used for making cakes. Nowadays they are prepared by using microwave ovens and pressure cookers at home. The commercial method adopted for cake preparation is the all-in-one method wherein, all the ingredients with appropriate ratio are mixed and blended for few minutes and then they are baked. They then take the shape of the cake moulds. Finally the cakes are decorated by using chocolate, edible food colours, icing and cream.
Today, there are a large number of bakers, who have given customers the opportunity to order cakes online at their convenience. They also offer a wide range of choices based on local customs and taste including regular, egg-free and themed cakes. The main advantage of ordering cakes online is that it is a hassle free procedure. Bakers also get a chance to exhibit a lot of photos of their work and it saves time and money for both parties as there is minimal commuting involved. Further by having a virtual shop, bakers save on overheads and exhibition space and these can in turn be passed on to customers.
A new concept that has caught the fancy of many customers is the midnight cake delivery model. For birthdays and anniversaries, cakes are delivered by the bakers at the customer’s address exactly at midnight. A cake delivered at midnight gives a special moment for all the parties involved. It also makes the occasion of the birthday or anniversary more memorable. Many bakers are taking a lot of initiative to promote and cash in on this novel concept.
Bakers worldwide are increasingly challenged by their customers to deliver high-quality cakes at lower cost and the next steps in the online cake delivery model will be watched by market observers with anticipation.